Arab Bank, in collaboration with the Palestinian Telecommunications Group “Paltel”, has recently launched “Reflect”, the first Neobank in Palestine, operating under its existing license from the Palestinian Monetary Authority. Reflect offers an innovative and personalized banking platform designed specifically to provide an integrated and user-friendly banking experience via smartphones.
Reflect represents an added value addition to Arab Bank's offering, which aims to provide innovative digital banking solutions to different customer segments, tailored to their lifestyle based on the latest technological advancements in the banking sector.
The official launch of Reflect took place in the presence of notable dignitaries, including H.E. Dr. Feras Milhem, Governor of the PMA, His Excellency Dr. Ishac Sider, Minister of Telecommunications, H.E. Mr. Shukri Bishara, Minister of Finance, H.E. Mr. Sabih Masri, Arab Bank Chairman of the Board of Directors, Ms. Randa Sadik, Arab Bank CEO, Mr. Bashar Masri, Vice Chairman of Paltel, Mr. AbdulMajeed Melhem, CEO of Paltel, Mr. Jamal Hurani, Country Manager at Arab Bank – Palestine. The launch was also attended by several officials, public figures and media representatives.
On this occasion, Mr. Sabih Masri, Arab Bank Chairman of the Board of Directors, expressed that the launch of Reflect as the first Neobank in Palestine marks the beginning of a strategic collaboration between Arab Bank and Jawwal. This collaboration aims to deliver new and innovative digital banking solutions to the Palestinian market. Mr. Masri also emphasized the strategic significance of the Palestinian market and the bank’s commitment to establishing partnerships that foster investment and contribute to sustainable development for the benefit of individuals and corporations across various segments and sectors in Palestine.
Governor of the PMA, Dr. Feras Milhem, expressed his pride in the launch of Reflect, highlighting its alignment with the PMA’s digital transformation strategy in Palestine. Through the strategic cooperation between Arab Bank – Palestine, Jawwal Pay, and Jawwal, Reflect will provide customers with integrated digital banking services and solutions, thereby promoting financial inclusion in Palestine and expanding the customer base utilizing digital banking services.
Dr. Milhem added that the launch of Reflect comes in line with the PMA’s strategy of enabling licensed banks to actively participate in digital transformation without requiring specific licensing. This initiative is part of the PMA’s ongoing efforts to keep up with the latest technological advancements and promote digital transformation in Palestine, specifically within the banking sector. By reducing reliance on cash, these efforts will aim to benefit the local economy. Dr. Milhem also reaffirmed that Reflect will play a pivotal role in bolstering the digital banking landscape in Palestine in line with the PMA’s strategy and customers’ needs for accessible and cost-effective advanced financial services.
For his part, Dr. Ishac Sider, Minister of Telecommunications, praised this accomplishment, recognizing its significant contribution to the digital transformation efforts in Palestine. Dr. Sider also affirmed the commitment of the Ministry of Telecom and the Palestinian Government to pursuing long-term digital transformation goals, particularly within the banking sector, to facilitate convenient access to banking services through digital channels.
He also noted that the spread of digital banking services encourages the Ministry of Telecom to expand its efforts in developing robust infrastructure and enhancing connectivity through broadband networks, considering that such banking services mainly depend on internet availability to operate. He further emphasized the considerable progress Palestine has made on this front, due to the granted licenses for optic fiber networks.
Commenting on Arab Bank’s vision and its future strategy aimed at strengthening its leading position in the banking sector, locally and regionally, Ms. Randa Sadik, Arab Bank CEO, affirmed that the launch of "Reflect", the first Neobank in Palestine, comes as part of the bank's digital transformation strategy. It reflects the bank's future plans in the Palestinian market and its solid commitment to enhancing its presence through providing the latest services to different client segments, as well as contributing to the advancement and growth of the Palestinian banking sector.
Ms. Sadik highlighted that the strategic collaboration between Arab Bank and Jawwal represents the bank’s commitment to partnering with various institutions across sectors to serve the customers by providing comprehensive banking solutions tailored to different segments of the community. Ms. Sadik also stated that such collaboration will contribute to broadening the base of financial inclusion and reinforcing national endeavors to establish a robust, advanced and sustainable digital economy in line with the Palestinian Monetary Authority's strategy.
In turn, Mr. AbdulMajeed Melhem, Paltel CEO, expressed his pride in the launch of the first Neobank in Palestine. Melhem reaffirmed that Paltel Group in collaboration with Arab Bank will not only seek to offer its customers the latest services but also to complement the digital transformation strategy of the PMA and the Ministry of Telecommunication, as well as Arab Bank's vision to instill a culture of digital transformation and raise awareness about digital financial services and their impact on individuals and the national economy. he also expressed Paltel’s commitment to expanding its customer and partner base in collaboration with the media in Palestine.
Melhem further added: "Digital transformation is essential in Palestine and integral for the advancement of the telecommunications and information technology sector. This feeds into the critical role we have in promoting a culture of innovation and transformation, while supporting the digital the success of the transformation journey. We remain committed to developing the necessary infrastructure for both fixed and mobile networks and actively pursuing the development and investment in cutting-edge technologies to fulfill this objective.”
It is worth noting that "Reflect" offers a wide range of digital banking services and products that meet the daily needs of its customers, including digital account opening using smartphones, IBAN accounts, debit cards (digital and plastic), payment via QR Code, cash withdrawal and deposit through Arab Bank ATMs, savings solutions, a loyalty program with special rewards, and a wide network of merchants that accept payment via QR Code, through which Reflect will also offer benefits and discounts. This is in addition to a range of services that will be launched at a later stage, including the platinum credit card, Apple Pay service, salary account, instant digital loan, international transfers, and the "Buy Now, Pay Later" service through a wide network of merchants in collaboration with Arab Bank and Jawwal.
Reflect is available for download on AppStore, Google Play, and Huawei App Gallery, noting that Reflect users are not required to be Arab Bank customers.